NAFCO'S Vision

We are a Store Proposing a Total Lifestyle for You to Create a Further Comfortable Lifestyle. We aim to be a  Lifestyle Creator
 

As a result of diversifying lifestyles and intense competition with competitors, the distribution industry that we are in is becoming more and more severe. In such a situation, we, NAFCO Corporation, have developed 372 stores (group) centralizing around West Japan. We believe that this has been made possible through the warm support and encouragement that we have been receiving from our customers.
Responding to more diverse consumer lifestyles and an increase in intense competition within the distribution industry, NAFCO Corporation has developed 372 stores (group) throughout Western Japan. Our growth is a direct result of the support and encouragement we have received, from our customers.
 

PRESIDENT ISHIDA

Since the establishment of Fukamachi Furniture Store in 1947, we have focused all our efforts in product development, improvement of our operation systems, and in enhancing customer service.
Since the establishment of Fukamachi Furniture Store in 1947, all our efforts have been focused around product development, improvements in our operations and in enhancing our customer service capabilities.
We are continuously focused on the idea that "Our stores are here for our customers." And now, as we aim to be a "Lifestyle Creator", a store that proposes a total lifestyle for our customers to create a further comfortable lifestyle, we continue putting in all our earnest efforts.
As we continue to focus on our core model that "Our stores are here for our customers", we now aim to expand that to incorporate being a "Lifestyle Creator". We are a store that offers customers a total lifestyle solution that allows them to create a more comfortable lifestyle for themselves. This will remain an ongoing mission which we will continually put our efforts.
 

Furthermore, at NAFCO Corporation, we utilize a scoring system to evaluate the positive qualities of our staff because we respect, more than anything, the independency and challenging spirit possessed by each individual.
Furthermore, at NAFCO Corporation, we utilize a score card to evaluate the positive qualities of our store associates because we respect, more than anything, the independency and challenging spirit possessed by each individual.
Therefore, we see our staff concentrating on their work in a cheerful, enjoyable, and relaxing manner, with each individual maximizing his or her potential.
As a result of this methodology, we see our staff focused in a cheerful and enjoyable manner with each maximizing his or her potential in the workplace.
Through active internal communication and by putting our heads together, the entire organization operates as a single, active body. The idea of a company characteristic of everyone participating and providing intelligence, is NAFCO's concept of retail business, a concept central to the development of our company since we consider retail business in the same realm as educational business.
 

We believe that the health of our staff and company is top priority, and we hope that
"customers and NAFCO," "business partners and NAFCO," and "management and staff" can all become as one. By communicating with each other and valuing one another's support, we will advance as we positively enhance our knowledge and skills, and concentrate our energy in coexistence and co-prosperity.
 

President and Chief Executive Officer
Takumi Ishida